Director of E-Health & Health 2.0 at Hospital Sant Joan de Déu (HSJD), which is the largest children’s hospital in Spain and among the top5 in Europe. In 2010 the hospital started the project H2O – Liquid Hospital, an initiative which seeks to radically transform healthcare through an intensive use of technologies oriented towards the patient. HSJD aims to be a Liquid Hospital, going beyond the physical building blocks of the hospital. HSJD is the most relevant example in Europe where a hospital is using online care, telemedicine, mobile apps and health 2.0 tools to put the patient in the centre of care. Jorge blogs irregularly about healthcare management and innovation at www.saludygestion.com and is a regular contributor to conferences such as Doctors 2.0 & You, Health 2.0 – Europe, World Health Care Congress – Europe, etc. He is also the author of “Las reglas de juego”, an updated and expanded version of a free digital e-book that has been downloaded